Data science is all the rage and Data Scientist is the sexiest job title out there right now. In fact, Accenture says 80% of data scientist positions are going unfilled. The sense we get is, “If I hire a data scientist, it will solve everything.” But you need more. For your sleek new data scientist to succeed, you need a marketing lab.
Lisa Ferry, our Director of Customer Insight and Analytics, has the details in her article published in Momentology. Take a look at it here.