Over the last several years, we have seen mobile marketing emerge and rise in complexity and offerings to advertisers. The mobile space is dedicated to delivering optimal consumer experiences that keep a consumer engaged with brands while they are on the go.
Proving the efficacy of programs based on both devices – lack of cookies – and consumers who jump across platforms to complete transactions has always been challenging. Only in the last year have some serious nerds stepped into the game and started to provide great resources for marketers to effectively measure mobile campaigns.
These new advancements are increasingly difficult to sum up into a bullet point or two.
Continue reading, "Measurement boundaries to include offline behavior for mobile campaigns," by HackerAgency Account Director BJ Hatcher at Mobile Marketer.