Business intelligence analysts, marketers, and analytics mavens use many tools and techniques to extract useful information from all the meaningful data people generate every moment in every aspect of life.
I work with data every day, and I get great satisfaction from mining data to make things (like our clients' marketing programs) better.
Not everyone needs or wants to be an expert, however, and building expertise in data mining can be a struggle. Experts often confuse more than enlighten. But everyone should have an idea of what data analysts do. That knowledge can help you understand what data mining can and can't do.
Data mining is a science. That means we can repeat our successful analyses and use the results to become more effective and efficient at meeting our goals. All we really need is the recipe.
In the real world of business, the theory is not as important as getting accurate results. Data mining can resolve many of the questions and problems that arise in your daily marketing challenges.
Continue reading "Use a Cookbook Approach to Make Data Mining Easy-Peasy" by Andrea Ahlemeyer-Stubbe, author of A Practical Guide to Data Mining for Business and Industry and director of Strategic Analytics at HackerAgency in Munich, at Marketing Profs.